Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)

Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)

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<p>How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. </p> <p>Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."</p> <p><strong>The Product Manager Role</strong><br> What is a PM?<br> Functions of a PM<br> Top Myths about Product Management<br> Project Managers and Program Managers<br> </p> <p><strong>Companies</strong><br> How the PM Role Varies<br> Google<br> Microsoft<br> Apple<br> Facebook<br> Amazon<br> Yahoo<br> Twitter<br> Startups </p> <p><strong>Getting the Right Experience</strong><br> New Grads<br> Making the Most of Career Fairs<br> Do you need an MBA?<br> Why Technical Experience Matters<br> Transitioning from Engineer to Product Manager<br> Transitioning from Designer to Product Manager<br> Transitioning from Other Roles<br> What Makes a Good Side Project? </p> <p><strong>Career Advancement</strong><br> Tips and Tricks for Career Advancement<br> Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo<br> Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign<br> Q & A: Brandon Bray, Principal Group Program Manager, Microsoft<br> Q & A: Thomas Arend, International Product Lead, Airbnb<br> Q & A: Johanna Wright, VP at Google<br> Q & A: Lisa Kostova Ogata, VP of Product at Bright.com </p> <p><strong>Behind the Interview Scenes</strong><br> Google<br> Microsoft<br> Facebook<br> Apple<br> Amazon<br> Yahoo<br> Twitter <br> Dropbox </p> <p><strong>Resumes</strong><br> The<br> Second Rule<br> The Rules<br> Attributes of a Good PM Resume<br> What to Include </p> <p><strong>Real Resumes: Before & After</strong></p> <p><strong>Cover Letters</strong><br> Elements of a Good PM Cover Letter<br> The Cover Letter Template<br> A Great Cover Letter </p> <p><strong>Company Research</strong><br> The Product<br> The Strategy<br> The Culture<br> The Role<br> The Questions </p> <p><strong>Define Yourself</strong><br> “Tell Me About Yourself" (The Pitch)<br> “Why do you want to work here?"<br> “Why should we hire you?"<br> “Why are you leaving your current job?"<br> “What do you like to do in your spare time?"<br> “Where do you see yourself in five years?"<br> “What are your strengths and weaknesses?"<br> Sample Strengths and Weaknesses </p> <p><strong>Behavioral Questions</strong><br> Why These Questions Are Asked<br> Preparation<br> Follow-Up Questions<br> Types of Behavioral Questions </p> <p><strong>Estimation Questions</strong><br> Approach<br> Numbers Cheat Sheet<br> Tips and Tricks<br> Example Interview<br> Sample Questions </p> <p><strong>Product Questions</strong><br> About the Product Question<br> Type 1: Designing a Product<br> Type 2: Improving a Product<br> Type 3: Favorite Product<br> Preparation<br> Tips and Tricks<br> Sample Questions </p> <p><strong>Case Questions</strong><br> The Case Question: Consultants vs. PMs<br> What Interviewers Look For<br> Useful Frameworks<br> Product Metrics<br> Interview Questions </p> <p><strong>Coding Questions</strong><br> Who Needs To Code<br> What You Need To Know<br> How You Are Evaluated<br> How To Approach<br> Developing an Algorithm<br> Additional Questions & Solutions </p> <p><strong>Appendix</strong><br> Top 1% PMs vs. Top 10% PMs<br> Be a Great Product Leader<br> The Inputs to a Great Product Roadmap<br> How to Hire a Product Manager</p>