Convert!: Designing Web Sites to Increase Traffic and Conversion

Convert!: Designing Web Sites to Increase Traffic and Conversion

<b>Solve your traffic troubles and turn browsers into buyers</b><p>When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.<ul><li><b>Understand</b> the essentials - your market, your proposition, and your delivery.<li><b>Create</b> a site that is seen by the right people, provides a compelling experience, and generates the desired action.<li><b>Learn</b> how to use testing to improve your site's conversion rate.<li><b>Discover</b> the holistic nature of web site optimization and why multiplicity matters.<li><b>Examine</b> dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.<li>Combine <b>creativity</b> with <b>analysis</b> for the best possible results.</ul><p><b>Ben Hunt</b> is Principal Consultant for Scratchmedia Ltd. <p>Forewords by <b>Ken McCarthy</b>, founder of the System Seminar, and <b>Drayton Bird</b>, Drayton Bird Associates.