Converging Media: A New Introduction to Mass Communication

Converging Media: A New Introduction to Mass Communication

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From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, <em>Converging Media: A New Introduction to Mass Communication</em>, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.<br><br><strong>Learn about topics and examples that are relevant to your everyday life:</strong><br>* A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality"<br>* A new chapter 14 on "Global Media in the Digital Age"<br>* Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media"<br>* New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media Studies<br><br><strong>Become a well-rounded expert in mass communication:</strong><br>* Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely <br>* Increased coverage of the effects of ethics and bias on the media <br>* Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screen<br><br><strong>Thought-provoking questions and engaging visuals:</strong><br>* Stunning new infographic-style art presents key concepts visually<br>* Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media<br>* Media Quizzes now contain more open-ended questions to stimulate critical thinking<br>