Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.<br /><br />This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.<br /><br />In Content That Converts, you'll learn:<br /><br />- How to get clear on your audience, offers and messaging (and why those three elements are so important)<br /><br />- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader<br /><br />- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales<br /><br />- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result<br /><br />“Laura is a content machine that pumps out excellence onto paper.”<br />Jeff Root, SellTermLife and #1 Amazon Bestseller<br /><br />“Using your strategies, we’re getting more sales and <br />people are much more engaged. Good work!”<br />Scott Desgrosseilliers, Wicked Reports<br /><br />"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."<br />Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world<br />