Contemporary Strategy Analysis and Cases: Text and Cases

Contemporary Strategy Analysis and Cases: Text and Cases

<b>NEW! Combined Text & Cases Version</b> <p>Considered by many to be the best textbook on Strategy, <i>Contemporary Strategy Analysis 7^th edition</i> builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.</p> <p>In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.</p> <p>Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.</p> <p><i>Contemporary Strategy Analysis 7^th edition</i> is suitable for both MBA and advanced undergraduate students.</p> <p><b>Full teachings notes to the cases will be available upon publication at the companion website</b> www.contemporarystrategyanalysis.com</p> <p><b><i>Contemporary Strategy Analysis 7^th Edition</i></b> <b>is also available in a text only version – ISBN: 9780470747100</b></p>