Contemporary Selling: Building Relationships, Creating Value - 4th edition

Contemporary Selling: Building Relationships, Creating Value - 4th edition

<P>Published in previous editions as <I>Relationship Selling</I>, the latest edition of Mark Johnston and Greg Marshall’s <I>Contemporary Selling: Building Relationships, Creating Value</I> continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.</P> <P>The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: </P> <UL> <P> <LI>‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world </LI> <P></P> <P> <LI>In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling </LI> <P></P> <P> <LI>Mini-cases to help students understand and apply the principles they have learned in the classroom</LI> <P></P> <P> <LI>Role-plays at the end of each chapter enabling students to learn by doing </LI> <P></P> <P> <LI>Special appendices on selling math and developing a professional sales proposal</LI> <P></P> <P> <LI> <P>Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.</P></LI></UL> <P>Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .<BR></P>