Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

Explore the "act of buying" and beyond. <br> <br>Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.<br> <br> <p style="margin: 0px;">The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior. </p> <br>