Consumer Behavior: Buying, Having, and Being
Product ID: 109208833
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Product Description
Consumer Behavior: Buying, Having, and Being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Technical Specifications
Country
USA
Manufacturer
Pearson College Div
Binding
Hardcover
UnitCount
17
EANs
9780136015963
