Consumer Behavior

Consumer Behavior

<b> </b> <i>Consumer Behavior</i> explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.<br> <br> <b> </b> Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing<br> <br> <b> </b>For readers interested in studying consumer behavior and/or marketing.<br> <br>