Co-Opetition

Co-Opetition

Now available in paperback, with an all new Reader's guide, <i>The New York Times</i> and <i>Business Week</i> bestseller <i>Co-opetition</i> revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, <i>Co-opetition</i> is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. <i>Co-opetition</i> is a pioneering, high profit means of leveraging business relationships.<br><br><br><br>Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.<br><br><br><i>From the Trade Paperback edition.</i>