C-Scape: Conquer the Forces Changing Business Today

C-Scape: Conquer the Forces Changing Business Today

<p>“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett</p><p>“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer</p><p>From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s <em>Here Comes Everybody</em>, Chris Anderson’s <em>The Long Tail</em>, or Jeff Jarvis’ <em>What Would Google Do</em>, look no further than Kramer’s groundbreaking <em>C-Scape</em>. </p>