Business: Connecting Principles to Practice
<b><i>Business: Connecting Principles to Practice</i></b> connects students to learning and success, while connecting principles to practice.<BR><br />The second edition integrates the gold standard content of the #1 text on the market, <b><i>Understanding Business</i></b> with <b><i>Connect</i></b>, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.<BR><br />Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.