Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

World-class guidance for delivering the right decision support to the right people at the right time <p>A vital blueprint for organizations that want to thrive in the competitive fray, <i>Business Analytics for Managers</i> presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.</p> <ul> <li>Proven guidance on developing an information strategy</li> <li>Tips for supporting your company's ability to innovate in the future by using analytics</li> <li>An understanding of BA as a holistic information discipline with links to your business's strategy</li> <li>Practical insights for planning and implementing BA</li> <li>How to use information as a strategic asset</li> <li>Why BA is the next stepping-stone for companies in the information age today</li> <li>Discussion on BA's ever-increasing role</li> </ul> <p>Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, <i>Business Analytics for Managers</i> offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.</p>