Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

<p>In this book, you’ll learn how direct marketers shatter sales records with the written word. </p> <p>Many people find copywriting confusing. But <i>Breakthrough Copywriting</i> makes it simple—by breaking everything down into a clear, step-by-step process. </p> <p>There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. </p> <p>You’ll discover:</p> • How to build a powerful sales message that makes money <br> • Secrets of headlines that all but force prospects to read your message <br> • Easy shortcuts to creating profitable bullet points <br> • Negative optism: a revolutionary new way to create empathy with prospects <br> • Stories that boost sales—how to write them, step-by-step <br> • Insider secrets for “amping up” the emotional power of your copy <br> • How to put it all together to build trust in prospects and close the sale <br> <br> <p>Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you. </p>