Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

In this book, you'll learn how direct marketers shatter sales records with the written word.<br /><br />Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--by <div>breaking everything down into a clear, step-by-step process.<br /><br />There's something for everyone. New copywriters will get a complete toolkit. </div><div>Experienced marketers will benefit from new strategies and tactics.<br /><br />You'll discover:<br /><br /><ul><li>How to build a powerful sales message that makes money</li><li>Secrets of headlines that all but force prospects to read your message </li><li>Easy shortcuts to creating profitable bullet points </li><li>Negative optism: a revolutionary new way to create empathy with prospects </li><li>Stories that boost sales--how to write them, step-by-step </li><li>Insider secrets for "amping up" the emotional power of your copy</li><li>How to put it all together to build trust in prospects and close the sale </li></ul><br />Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.</div>