Branding + Interior Design: Visibility and Business Strategy for Interior Designers

Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful, little word: brand. But branding is about more than a pretty logo or website, it's a process that involves telling the story of your distinct POV, who you want to serve and why you do business. Branding + Interior Design bridges the gap between designer and design leader and shows pros how to define, value and communicate their vision; find clients who are a fit; and master the art of being visible from the inside, out. The book also includes candid conversations with design leaders like: Barbara Barry, Rose Tarlow, Vicente Wolf, Christiane Lemieux, Kelly Hoppen, Clodagh, Martyn Lawrence Bullard and others.