Beyond the Idea: How to Execute Innovation in Any Organization

Beyond the Idea: How to Execute Innovation in Any Organization

• Used Book in Good Condition

<p>The <i>New York Times</i> bestselling authors of <i>Reverse Innovation</i> and <i>How Stella Saved the Farm</i> distill more than a decade of exclusive research into one short, powerful, action-oriented book.</p><p>Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.</p><p>Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In <i>Beyond the Idea</i>, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.</p><p>By offering specific action steps, <i>Beyond the Idea</i> extends the elegant conceptual insights from <i>How Stella Saved the Farm</i>, Govindarajan and Trimble's parable. <i>Beyond the Idea</i> shows exactly how to:</p><p>- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.</p><p>- Manage any innovation initiative as a <i>disciplined experiment.</i></p><p>- Implement three distinct models for moving from ideas to action.</p><p><i>Beyond the Idea</i> is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.</p>