Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

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<p style="BACKGROUND: white"><b>The first communication theory text to provide practical information for career-oriented students</b></p><p style="LINE-HEIGHT: normal"><i></i></p><p style="LINE-HEIGHT: normal"><i>"My students' feedback has been so positive, without me asking what they think of the text, that I believe I'd be crazy not to use the new </i><b>Second Edition</b><i>." </i>ۥErin C. B. Bentley,<b> </b><i>West Virginia</i><i> Wesleyan College</i></p><p style="LINE-HEIGHT: normal"></p><p style="LINE-HEIGHT: normal"><i>"I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does </i>not<i> intimidate undergrad students!" </i>ۥRonald Fetzer,<b> </b><i>Miami</i><i> University of Ohio</i></p><p>Featuring eleven new case studies, updated examples, and the latest research, this <b>Second Edition </b>of<b> Applying Communication Theory for Professional Life </b>introduces communication theory in a way that helps students understand its importance to careers in communication and business. Concise, practical, and reader-friendly, this book offers succinct coverage of most major theories, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Real-world case studies for in-class use illustrate the application of theory in a variety of professional settings and can easily be expanded into writing assignments.</p><p style="BACKGROUND: white; LINE-HEIGHT: 120%"><b>New and Proven Features</b><i></i></p><ul><li>Provides eleven new case studies and updated examples throughout that involve students in applying theory to real-life situations</li><li>Includes the latest research on the efficacy of each theory</li><li>Focuses on a particular theory in each chapter, followed by a real-life case study that illustrates the theory's practicality in communication or business settings</li><li>Uses charts and models to highlight the central concepts of each theory presented</li><li>Includes a unique synthesis chapter that identifies common themes among theories and clarifies these themes within the framework of communication competence<b></b></li></ul><p class="colorfullist-accent11"><b>Instructor Resources </b><b></b></p><p class="colorfullist-accent11">Revised and expanded password-protected <b>Instructor Resources </b>are available at www.sagepub.com/dainton2einstr and include sample syllabi, a test bank, PowerPoint slides, additional case studies, and in-class activities/topics for discussion, as well as additional cases from the <i>First Edition</i>.</p><p style="LINE-HEIGHT: normal"><b>Intended Audience</b></p><p style="LINE-HEIGHT: normal"><b></b></p><p style="LINE-HEIGHT: normal">This book is ideal for use as a core text for upper-level courses in Communication Theory, as found in departments of Communication Studies, Public Relations, Advertising, Journalism, and Mass Communication. It is also appropriate as a supplementary text for courses in Business, Education, and Psychology.</p><p style="LINE-HEIGHT: normal"><b></b></p>