An Introduction to Behavioral Economics

An Introduction to Behavioral Economics

<DIV><I>An Introduction to Behavioral Economics</I> offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.<BR><BR><B>This edition features:<BR></B>- Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases<BR>- Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory <BR>- A large number of real-life case studies and examples, as well as review questions<BR><BR></DIV>