Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

• Used Book in Good Condition

This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.