Agribusiness Management (Routledge Textbooks in Environmental and Agricultural Economics)

Agribusiness Management (Routledge Textbooks in Environmental and Agricultural Economics)

<P>Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. <I>Agribusiness Management</I> helps prepare students and managers for a successful career in this new world of food and fiber production and marketing.</P> <P>This text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations.</P> <P>This fifth edition of <I>Agribusiness Management </I>has been updated throughout and continues to provide students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.</P>