Advertising Research: Theory & Practice
Advertising and Integrated Brand Promotion
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Advertising and Public Relations Research
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Controversies in Contemporary Advertising
White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design
Primer of Public Relations Research, Second Edition (2)
The Practical Pocket Guide to Account Planning