Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

<P>This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. </P> <P>Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.</P> <P>Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.</P>