Above the Fold, Revised Edition

Above the Fold, Revised Edition

<i>Above the Fold</i> is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:<br /><ul><li><b>PLAN</b><br /> Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.</li><li><b>DESIGN</b><br /> The second section of <i>Above the Fold</i> explores the enduring principles of design and the nuances that are specific to the field of Web design.</li><li><b>OPTIMIZE</b><br /> Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.</li></ul>