A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

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<BR>Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. <I>A Guide to Open Innovation and Crowdsourcing</I> explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind <br><BR>Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: <br><BR>-what open innovation and crowdsourcing are <br>-how to manage virtual teams and co-create with outsiders <br>-how to handle legal and IP issues <br>-how to get started with open innovation in your business <br>-common mistakes and pitfalls to avoid <br><BR>With corporate case studies and best-practice advice, <I>A Guide to Open Innovation and Crowdsourcing </I>is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.