80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

• Used Book in Good Condition

<div><b>Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.</b><br /><br />When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.<br /><br /><b>80/20 can demolish any sales and advertising problem.</b><br /><br />"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."<br /><br /><b>- Dan Kennedy, Author, The Ultimate Marketing Plan</b><br /><br />If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20<span>²</span> and 80/20<span>³</span> to gain 10X, even 100X the success. <br /><br />With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:<br /><ul><li><b>Slash sales & marketing time-wasters</b> (page 117)</li><li><b>Locate invisible profit centers in your business</b> (page 31)</li><li><b>Advertise to hyper-responsive buyers and avoid tire-kickers</b> (page 93)</li><li><b>Gain "Pareto principle" positions on search engines</b> (page 70)</li><li><b>Differentiate yourself from rivals</b> (page 67)</li><li><b>Gain esteem in your marketplace</b> (page 154)</li></ul></div><div>Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success. <br /><br />You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential. <br /><br /><b>Easy Read</b><br /><br />"It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.<br /><br /><b>Optimized for Speed Learning</b><br /><br />Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."<br /><br /><b>80/20 = Law of Nature</b></div><div> </div><div>The 80/20 Principle is an inviolable law of nature, which makes it <i>the </i>#1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.<br /><br /><b>Online Marketing Tools Come with the Book</b></div><div> </div><div>Supported by online services including <i><b>The 80/20 Power Curve</b>,</i> which helps you find invisible money, and the <b><i>Marketing DNA Test</i></b>, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.</div>