100% India: Indian Industrial DesignSeuil-Chronicle

100% India: Indian Industrial DesignSeuil-Chronicle

Like an anthropologist's field notebook documenting objects found and bought, <i>100% India</i> is packed with page after kaleidoscope page of objects and ephemera. Journalist Geel and designer L vy canvass every tangible thing made in India. Even the most mundane items packets of tissues, bottles of detergent, stickers on rickshaws, stamps, and lightbulbs assume a vibrant life of their own. An essay on the history of industry in modern India, snippets of contemporary fiction, and insightful captions round out the picture; bold design mirrors the aesthetic of the objects themselves. An extraordinary journey to the heart of Indian design, <i>100% India</i> is essential for any designer, traveler, or admirer of the eclectic beauty of India.