Polaroid: The Magic Material

Polaroid: The Magic Material

<DIV><P>Florian €˜Doc€ Kaps tells the amazing story of Polaroid, a photographic medium he helped to rescue from oblivion in 2008.<BR /> The story starts with visionary founder Edwin Land€s development of instant film in the 1940s. Doc shows how Polaroid has influenced visual culture in the seventy years since then, presenting more than 250 Polaroids including found portraits, €˜thoughtographs€, erotica, anthropology, fashion and fine art from photographers including Andy Warhol, Araki, Ansel Adams and Chuck Close.<BR /> The book also tells the story of how Doc revived production of film in 2008 with The Impossible Project, and explores the place of this analogue technology in the twenty-first century. The factors that led Polaroid to discontinue production in a world transformed by digital photography are the very reasons why there is ever-growing demand for the magic of instant photography today.</P></DIV>